基于數據中臺的園區(qū)經營監(jiān)管平臺的設計與實現
網絡安全與數據治理 4期
張雯,周明升
(1.玫琳凱(上海)管理咨詢有限公司,上海200042;2.上海外高橋保稅區(qū)聯合發(fā)展有限公司,上海200131)
摘要: 針對園區(qū)經營、管理和服務水平提升的需要,為解決園區(qū)經營相關系統(tǒng)集成性、一體化和智能化不高的問題,提出一種基于數據中臺和地理信息系統(tǒng)的園區(qū)經營綜合監(jiān)管平臺,實現以園區(qū)房產為視角的園區(qū)經營全方位監(jiān)控。平臺通過數據同步程序獲取業(yè)務數據,用數據采集程序采集外部系統(tǒng)數據,經數據清洗程序到達主題庫服務器,創(chuàng)建房產、客戶等主題庫,由數據呈現程序呈現至平臺服務器群組,實現一體化園區(qū)經營監(jiān)控。通過在上海自貿區(qū)的應用,實現了園區(qū)房產資源多維度和多層級的圖層化呈現,對園區(qū)客戶進行精準畫像,通過房產租售、收入、成本等監(jiān)管指標以及客戶欠租、合同到期等預警模塊,提升了園區(qū)經營管理和客戶服務水平。
中圖分類號:TP315
文獻標識碼:A
DOI:10.19358/j.issn.2097-1788.2023.04.013
引用格式:張雯,周明升.基于數據中臺的園區(qū)經營監(jiān)管平臺的設計與實現[J].網絡安全與數據治理,2023,42(4):78-84.
文獻標識碼:A
DOI:10.19358/j.issn.2097-1788.2023.04.013
引用格式:張雯,周明升.基于數據中臺的園區(qū)經營監(jiān)管平臺的設計與實現[J].網絡安全與數據治理,2023,42(4):78-84.
Design and implementation of park management and supervision platform based on data middle platform
Zhang Wen1, Zhou Mingsheng2
(1. Marykay (Shanghai) Management Consulting Co., Ltd., Shanghai 200042,China; 2.Shanghai Waigaoqiao Free Trade Zone United Development Co., Ltd., Shanghai 200131, China)
Abstract: In order to improve the operation, management and service level of the park and solve the problem of low integration and intelligence of the system related to park operation, this paper proposed a comprehensive supervision platform for the park operation based on the data center and geographic information system, which realized the comprehensive monitoring of the park operation from the perspective of the park property. The platform obtained the business system data through the data synchronization program, collected the external system data with the data acquisition program. Then the data arrived at the theme database server through the data cleaning program, established the theme database such as real estate, then presented to the platform server group by the data presentation program, so as to establish an integrated park operation monitoring platform. The platform has been realized and applied in Shanghai Free Trade Zone. It presented the real estate resources in multidimensional and multilevel layers, accurately portrayed the customers in the park, and improved the operation and service level of the park through regulatory indicators such as real estate rental and sale, income and cost, as well as early warning modules such as customer rent arrears and contract expiration.
Key words : data middle platform; park operation; system integration; big data processing; artificial intelligence; geographic information system
0 引言
我國以自由貿易試驗區(qū)、高科技園區(qū)、綜合保稅區(qū)等為代表的各類園區(qū)眾多,經過多年的發(fā)展,園區(qū)間競爭日趨激烈,原有以區(qū)域優(yōu)勢、政策洼地為主的園區(qū)招商引資競爭,逐步轉變?yōu)楣芾怼⒎蘸桶l(fā)展水平等園區(qū)綜合軟實力的競爭。如何有效整合園區(qū)軟硬件資源,提升園區(qū)經營、管理和服務水平,吸引并留住客戶是各開發(fā)園區(qū)面臨的課題。
上世紀九十年代美國Gartner公司提出商業(yè)智能概念,之后數據倉庫技術得以發(fā)展,隨著互聯網和大數據的發(fā)展,大數據平臺逐步建立,面對海量數據需要更加有效的處理方法,數據中臺由此產生。數據中臺起源于芬蘭的Supercell公司,2015年由阿里巴巴引入我國。數據中臺是通過數據技術,對大量或海量數據進行采集、計算、存儲、加工并建立統(tǒng)一標準數據,形成大數據資產,提供高效服務。隨著大數據、人工智能、數據中臺等技術發(fā)展,大數據環(huán)境下的數據集成、治理和呈現成為研究熱點,學者們對數據中臺的概念、技術、架構等進行了大量研究,文獻[3]~文獻[6]分別研究了大數據環(huán)境下的商業(yè)智能分析架構、智能分析和數據呈現,文獻[2]、[7]、[8]研究了大數據到大知識的轉變以及數據治理技術,構建了基于數據中臺的中華姓氏華譜系統(tǒng)。
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作者信息:
張雯1,周明升2
(1.玫琳凱(上海)管理咨詢有限公司,上海200042;2.上海外高橋保稅區(qū)聯合發(fā)展有限公司,上海200131)
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